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Budgeting for your Interactive Project
The in-store merchandising industry has changed over the last decade. The initiation of a project is a more collaborative effort than it used to be. Projects may cut across merchandising, marketing, purchasing, information technology, operations and customer experience departments. Each of these functions brings a unique perspective on planning and execution. The purpose of this paper is to give all parties a framework to think about the important first step of establishing a budget.
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Uploaded - 11-10-2014
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