38 years national and international working experience in Food & Non- food Retail
22 years at Retail companies
> Specialty stores, Family companies, Chains and Department stores.
> Marketing, Sales, Category, Concept development and Design.
11 years at Creative agencies
> Identity, Brand, Formula, Concepting, to and In-store communication and Design.
> Shopper insights & to and In-store Excecution
> Book Instore ABC and book Shopper Insights.
> National & International, at Conferences, Events, Business schools and MaRC certified
Member advisory committee Ict & Creative Industry (SBB NL )
> Vocational Education and Training at the Labour market. (VET)
> Market segment: Communication, Media, Design.
Popai Benelux part of Shop! The Global Retail Network
> 5 Years board member at POPAI Benelux.
> 4 Years General manager at POPAI Benelux .
> 1 Year Global education manager at POPAI NA
> July 2016 Shop! Global Development director