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Library Entry
Interactive retail opens the door to market growth

While more and more retailers offer experiential retail, VR, wearables and connected products offer unique interaction that, as of yet, is nearly untapped. According to David Anzia, senior vice president of sales, Frank Mayer and Associates Inc., “The potential is endless, and that’s where brick...

whitepaper_Interactive-retail-opens-the-door-to-market-growth.pdf




Library Entry
TWEEN R' SHOPPERS: A LOOK AT THE TWEEN MARKET & SHOPPING BEHAVIOR

Tweens are a complicated bunch— as parents and marketers know. Considered “too old for toys, too young for boys (and girls),” this demographic of kids ages 9 to 13 is feisty, opinionated, honest, sharp, cynical, and responsible for $200 billion in sales a year - of which $43billion comes from...

POPAI White Paper- Tweens 'R Shoppers- A Look At the Tween Market & Shopping Behavior.pdf

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Library Entry
STUDYING THE HISPANIC SHOPPER SEGMENT: Connecting the Dots, Diving Into Data, & Digging Deep Into Community Insights

The changing landscape of American consumerism is undeniable, as well as altering rapidly. Now, more than ever, differing segments of the shopper population are emerging, based on everything from culture to race to religion to affluence. One of these emerging shopper segments is a demographic...

POPAI White Paper- Studying the Hispanic Shopper Segment.pdf

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Library Entry
SHOPPER INFLUENCE STUDY

To better understand and explore the impact and influence of secondary shoppers on the purchase behavior and decisions of primary shoppers, Point of Purchase Advertising International (POPAI) tapped ShopperSense™ to conduct a field study of shoppers.The objectives of the study include:•...

POPAI Research- Shopper Influence Study.pdf

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Library Entry
POPAI 2014 MASS MERCHANT SHOPPER ENGAGEMENT STUDY

A total sample of 2,991 Mass Merchant shoppers, all identified being 18 years or older, were intercepted prior to their shopping trip and askedto participate in store research. The study was executed across four broad U.S. geographic census regions, and the number of interviews conducted in each...

2014 Mass Merchant Study- Executive Summary.pdf

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Library Entry
The Power of Scent and the New Customer Experience

In a highly competitive retail marketplace, maintaining high standards and offering a unique customer experience is key to gaining customer loyalty. Scent marketing provides businesses with a signature branding platform that will allow them to stand out from the crowd. By harnessing the power of...