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Library Entry
Interactive retail opens the door to market growth

While more and more retailers offer experiential retail, VR, wearables and connected products offer unique interaction that, as of yet, is nearly untapped. According to David Anzia, senior vice president of sales, Frank Mayer and Associates Inc., “The potential is endless, and that’s where brick...

whitepaper_Interactive-retail-opens-the-door-to-market-growth.pdf


Library Entry
The Power of Scent and the New Customer Experience

In a highly competitive retail marketplace, maintaining high standards and offering a unique customer experience is key to gaining customer loyalty. Scent marketing provides businesses with a signature branding platform that will allow them to stand out from the crowd. By harnessing the power of...


Library Entry
Kiosks Take on Non-Traditional Roles

Self-service kiosks have moved beyond their typical roles and are performing functions that were unheard of just a few years ago. From pool and spa care assistant kiosks to digital nail art kiosks, read about non-traditional kiosk deployments.

whitepaper_Kiosks-Take-on-Non-Traditional-Roles .pdf


Library Entry
ROI of Design--The Value of Customer Experience

In a "buy anything, anywhere" world, what is the role of the physical store? Extant research supports the value of design and the value of customer experience, but what are the drivers of successful design and the antecedents to a superior customer experience in a retail context? Design...

140516_ROI WhitePaper_FINAL.pdf


Blog Entry
How to Make an Opening Grand in 5 Easy Steps

It was an ideal scenario for any retailer. By the time the doors opened, lines to get into the new store wrapped around the corner, the first couple of shoppers having waited for 5 hours. The event enjoyed plenty of ink and air, along with fan tweets, posts, pix and reviews. Several weeks later,...

Jo Rossman's profile image

Blog Entry
4 ways thriving online retailers are connecting with customers

Competition from e-tailers isn’t going away. If anything, it’s intensifying. Of the retailers on the newly released Inc. 5000 list of fastest-growing private US companies, only 40% have brick and mortar stores. That doesn’t mean the others won’t become competitors in the physical space. Even...

Jo Rossman's profile image