Discussion: View Thread

Nielsen points to 'fines' on women for their gender

  • 1.  Nielsen points to 'fines' on women for their gender

    Posted 11-13-2019 10:24
    This Nielsen report adds the pay gap to shelf-level pricing disparities to note that women are being "fined." The report states, "If you're a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year, and you're charged between $1,300 and $2,135 more for products and services. It's a gender fine that adds up to about half a million dollars over your lifetime-and that's if you're lucky. If you're college-educated, a professional school graduate, a minority, or a Millennial, experts estimate that your gender fine ranges between $1 and $2 million."

    Here's one way our industry may address this: Make clients aware of "the tampon tax" and "the pink tax." You can't make their pricing policies for them, but they may just want to address it ... and hire you to showcase that initiative.

    The Million Dollar Fine
    Nielsen remove preview
    The Million Dollar Fine
    If you're a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year, and you're charged between $1,300 and $2,135 more for products and services. It's a gender fine that adds up to about half a million dollars over your lifetime-and...
    View this on Nielsen >




    ------------------------------
    Jo Rossman LEED AP ID+C
    Editor
    Shop Environments Association
    Hollywood FL
    (954) 241-4821
    ------------------------------