#Trends #Consumershoppingbehavior #WhitePaper
Mobile Marketing has been growing for several years now, and continues to evolve into a sophisticated mainstream form of advertising. While we are all familiar with receiving a text ...
To better understand and explore the impact and influence of secondary shoppers on the purchase behavior and decisions of primary shoppers, Point of Purchase Advertising International ...
A Benchmark for the Successful Implementation of Secondary Displays and the Impact on Sales: Before the Compliance Initiative Study began, POPAI polled the participating CPGs to ...
#Presentation
A total sample of 2,991 Mass Merchant shoppers, all identified being 18 years or older, were intercepted prior to their shopping trip and asked to participate in store research. The ...
ANATOMY OF THE IN-STORE DECISION Where Shoppers Are Making Purchasing Decisions #Consumershoppingbehavior #WhitePaper
In a highly competitive retail marketplace, maintaining high standards and offering a unique customer experience is key to gaining customer loyalty. Scent marketing provides businesses ...
Self-service kiosks have moved beyond their typical roles and are performing functions that were unheard of just a few years ago. From pool and spa care assistant kiosks to digital ...
The health care industry is increasing its use of self-service kiosks in areas ranging from patient check-in to doctor consultations to the filling of prescriptions. Driving the trend ...