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POPAI 2014 MASS MERCHANT SHOPPER ENGAGEMENT STUDY 

01-04-2016 14:48

A total sample of 2,991 Mass Merchant shoppers, all identified being 18 years or older, were intercepted prior to their shopping trip and asked to participate in store research. The study was executed across four broad U.S. geographic census regions, and the number of interviews conducted in each region closely reflected the census balance. The fielding took place in three major Mass Merchant retail chains.

#Consumershoppingbehavior #WhitePaper

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2014 Mass Merchant Study- Executive Summary.pdf   3.68 MB   1 version
Uploaded - 01-04-2016

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