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POPAI 2014 Compliance Initiative Study 

01-04-2016 15:02

A Benchmark for the Successful Implementation of Secondary Displays and the Impact on Sales: Before the Compliance Initiative Study began, POPAI polled the participating CPGs to see the current state of their expectations around secondary display compliance and the measuring of the ROI of the display. One interesting finding was the severe disconnect between where a respondent’s expectations around display compliance were and where this study found reality to be. Another was the varying degree of how companies measured display ROI.

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2015 POPAI Compliance Initiative Study.pdf   5.65 MB   1 version
Uploaded - 01-04-2016

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