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ROI of Design--The Value of Customer Experience 

11-05-2014 10:50

In a "buy anything, anywhere" world, what is the role of the physical store? Extant research supports the value of design and the value of customer experience, but what are the drivers of successful design and the antecedents to a superior customer experience in a retail context? Design strategist Jane Greenthal proposes a new framework based on an interdisciplinary viewpoint...

#Management #SalesandMarketing #Design #WhitePaper #Consumershoppingbehavior

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140516_ROI WhitePaper_FINAL.pdf   1.29 MB   1 version
Uploaded - 11-05-2014

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