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SHOPPER INFLUENCE STUDY 

01-04-2016 15:05

To better understand and explore the impact and influence of secondary shoppers on the purchase behavior and decisions of primary shoppers, Point of Purchase Advertising International (POPAI) tapped ShopperSense™ to conduct a field study of shoppers. The objectives of the study include: • Understand how, if at all, purchase decisions are affected when shoppers are accompanied by others in-store; • Identify the differences between shopping dynamics of those who shop alone vs. those accompanied by others. In-depth interviews with randomly intercepted shoppers at a mass merchandise store outlet located in Washington, DC were conducted in October 2010.

#WhitePaper #Consumershoppingbehavior

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POPAI Research- Shopper Influence Study.pdf   6.17 MB   1 version
Uploaded - 01-04-2016

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