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A DISPLAY IS A TERRIBLE THING TO WASTE - Examining P.O.P. Compliance Rates & Best Practices 

07-19-2016 18:00

As the global, non-profit association dedicated to enhancing the total shopper experience, Shop!, a trade association focused on enhancing retail environments and experiences set out to establish a benchmark for current compliance rates. We also sought to understand the cost of lost sales opportunities resulting from set-up non-compliance, the ROI of the display, and the influence, if any, the mode of execution played in compliance. In 2014, and again in 2015, we conducted compliance studies using Quri’s IMPACT tool to learn more about the in-store execution of P.O.P. displays across the grocery, mass merchant, drug, and dollar store channels. This white paper offers actionable insights, case studies, and best practices based on the findings of those studies. I hope you will leverage the learnings in the following pages to create and execute P.O.P. programs that address retailers’ challenges so that your display makes it onto the floor and your product ends up in the shopper’s basket.

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