To better understand and explore the impact and influence of secondary shoppers on the purchase behavior and decisions of primary shoppers, Point of Purchase Advertising International (POPAI) tapped ShopperSense™ to conduct a field study of shoppers.
The objectives of the study include:
• Understand how, if at all, purchase decisions are affected when shoppers are accompanied by others in-store;
• Identify the differences between shopping dynamics of those who shop alone vs. those accompanied by others.
In-depth interviews with randomly intercepted shoppers at a mass merchandise store outlet located in Washington, DC were
conducted in October 2010.#WhitePaper #Consumershoppingbehavior