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STUDYING THE HISPANIC SHOPPER SEGMENT: Connecting the Dots, Diving Into Data, & Digging Deep Into Community Insights 

01-04-2016 15:12

The changing landscape of American consumerism is undeniable, as well as altering rapidly. Now, more than ever, differing segments of the shopper population are emerging, based on everything from culture to race to religion to affluence. One of these emerging shopper segments is a demographic that’s long been discussed, but hasn’t seemed to catch the eye of most brand marketers enough to really become a priority in their shopper marketing strategies.

#Consumershoppingbehavior #WhitePaper

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POPAI White Paper- Studying the Hispanic Shopper Segment.pdf   382 KB   1 version
Uploaded - 01-04-2016

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