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TWEEN R' SHOPPERS: A LOOK AT THE TWEEN MARKET & SHOPPING BEHAVIOR 

01-04-2016 15:16

Tweens are a complicated bunch— as parents and marketers know. Considered “too old for toys, too young for boys (and girls),” this demographic of kids ages 9 to 13 is feisty, opinionated, honest, sharp, cynical, and responsible for $200 billion in sales a year - of which $43 billion comes from direct spending of their own disposable income. With that much spending power, reaching today’s tween can hardly be viewed as simple child’s play.

#WhitePaper #Consumershoppingbehavior

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POPAI White Paper- Tweens 'R Shoppers- A Look At the Twee...pdf   1.34 MB   1 version
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